SALLY HANSEN

Sally Hansen is a leading nail care brand known for its innovative products, trend-forward colors, and commitment to making at-home nail care accessible to everyone. The brand continues to evolve through product innovation, creative campaigns, and solutions designed to help consumers express their individual style.

Introducing Good. Kind. Pure., Sally Hansen’s first vegan, plant-based nail polish collection, formulated without 16 commonly used ingredients. The collection launched with 30 shades, along with a coordinating base coat and top coat.

ROLE

For the launch, it was important to develop cohesive messaging across all channels while introducing fresh imagery and engaging graphics that captured the audience’s attention and highlighted the collection’s unique positioning.

SCOPE

Email and E-Commerce (Amazon and Target)