CLAIROL
Clairol is a leading hair care and color brand known for its innovative products that help people express themselves through their hair. With a wide range of at-home hair color, treatments, and styling solutions, the brand empowers consumers to embrace their individuality and feel confident in their look. With a legacy rooted in making hair color accessible, Clairol continues to inspire creativity and self-expression through its products.
ROLE
Clairol promoted its products through a variety of digital channels, including enhanced e-commerce content, paid media, and organic social. Looking to expand its customer engagement, the brand set out to establish a stronger presence in the email space while showcasing its diverse product lines and extensive shade portfolio. My role focused on building brand awareness and strengthening customer communication through the development of email marketing initiatives and refreshed product-focused creative across digital platforms.
Email design
E-commerce design
Copywriting
EMAIL MARKETING
Close up on hero GIF
ORGANIC CONTENT
OBJECTIVE
Develop new organic social content for the popular hair product to highlight and remind customers of it’s benefits like diverse shade range and ease of use.
BACKGROUND
Clairol’s Root Touch-Up went under a major rebrand. The popular product transitioned from light blues and pinks to a more clean, modern, and defined look with white and gold.
BACKGROUND
With an opportunity to create more engaging and informative product pages that supported purchasing decisions, the design strategy emphasized showcasing Clairol’s diverse product lines, step-by-step application guides, and extensive shade range to create a more informative and seamless shopping experience.
OTHER E-COMM PLATFORMS
Ulta, Target, Walmart and CVS storefront
E-COMMERCE
Root Touch-Up’s enhanced content page BEFORE (with old branding)
Root Touch-Up’s enhanced content page AFTER (with new branding)