Glow Recipe
About Glow Recipe
At the time, Glow Recipe was an online retailer that sold a combination of their own products in addition to other k-beauty skincare brands. Glow Recipe was and still is a digital-first company. Through their organic content they increased engagement and loyal followers by hundreds of thousands on Instagram alone.
Where I came in
Concept, photograph, strategize, and edit content to be uploaded to Glow Recipe’s retail website and posted daily on their social accounts, nearing 1 million followers.
Responsibilities
Additional photos
To capture a wide variety of products in multiple ways by taking advantage and noticing each skincare brand’s shape and size to it. In addition, amplifying and representing the different types of skincare (serums, moisturizers, and sheet masks) in many different textures and lights.
