BANANA BOAT SUNSCREEN
Banana Boat is a leading sun care brand dedicated to helping people enjoy the outdoors while protecting their skin from the sun’s harmful UV rays. The brand offers a wide range of products, including sunscreens, sun protection sprays, and after-sun care designed for the whole family.
BRAND AND CREATIVE DIRECTION
Banana Boat’s branding centers around fun, adventure, and carefree outdoor experiences. Its bright yellow color palette, playful typography, and tropical-inspired visuals create an energetic and approachable identity that reflects the brand’s connection to sunshine and summer. Through its messaging and visual identity, Banana Boat positions sun protection as an essential part of enjoying life outdoors.
ROLE
Following a strategic shift to position moms as Banana Boat’s primary target audience, the brand sought to reflect its refreshed identity across its organic social channels. During this time, quarantine became a shared experience, making it more important than ever to maintain meaningful connections with audiences and remain culturally relevant. Content evolved into an informative and engaging resource for moms navigating the challenges of staying indoors, while continuing to emphasize the importance of sun protection. The goal was to elevate and modernize this iconic family sunscreen brand by translating its new positioning and strategy into thoughtful, relevant organic social content.
Copywriting
Digital design
Art direction
ORGANIC CONTENT
Before
2019
After
2020
If quarantine has become a blur, don’t worry—I’m here to bring back some of the fun social media trends that took over our feeds while we were all staying home. By tapping into these viral formats, we kept Banana Boat relevant and part of the cultural conversation, expanding the brand’s reach beyond its traditional audience while driving engagement with both loyal and new followers.
